Our Beliefs

Big Damn Cliff
We often meet clients who believe they have one problem when they really have another one. For example, they might think they have a food-cost issue, when they really have a training problem. They are struggling to find the right answer, when they’re simply asking the wrong question.

Our Mission

Every restaurant has the potential to be someone’s favorite. Our mission is to find out what makes your restaurant special. Maybe it’s a unique dish, or a one of a kind server. Whatever it is, every owner has something to be proud of. With this in mind, we have two goals …

Goal 1

Show you how to focus your business on what sets you apart, what makes you great.

Goal 2

Help you build, or rebuild, a sustainable brand around that amazing thing.

Our Principles

My grandmother thought it was mad how many restaurants there are in the states. Once she said to me: “There are so many of them. How can they all be good?”

“I don’t think they are,” I replied.

I will always remember her thought, and we will always start a project with this in mind: we don’t need more restaurants, we need better ones.

Our Philosophy

It’s pretty simple: we say what we do and do what we say. Everything we do hinges on communication and integrity. With this in mind, here are a few things we’ve learned along the way …

  • The nicest thing you can do is share breakfast with someone.
  • Whether you believe you’re gonna win or lose, you’re probably right.
  • Leave everyone in a better place then you find them.
  • Skills can be taught. Character you either have or you don’t.
  • Live in the world, not on it.
Big Damn Cliff Restaurant Consulting

Contact Us For All Your Restaurant Related Queries!

Phone

248.895.5944

Email

dexter@bigdamncliff.com

Service Areas

GRAND RAPIDS - KALAMAZOO - MUSKEGON - LANSING - ANN ARBOR - DETROIT

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